This week, our solopreneur guest is Tami Abonga. Tami is a Pinterest Strategist who specializes in teaching coaches & online service providers how to use Pinterest to attract the right leads so they can book clients with ease. Listen to learn how to take the hustle out of marketing using Pinterest!
Connect with Tami here: www.freshpinstudio.com
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You don't need to be
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ten steps ahead of your idel client, even if we're two steps ahead of them.
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That's still two steps more than where they're at.
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And you can help them make those two steps.
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So even if, yeah, it's my first course, but hey, it can help people.
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And even then, like, when, like my students in there
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because it's like a small group at the moment when they like those things,
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you never know how valuable people find you
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until you hear from them.
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You're listening to the Solopreneur Hustle, a community that connects
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you with the resources you need to take the hassle out of solopreneur worship.
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I'm your host, Neal Lewis, a business coach based in Charleston, South Carolina.
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The Solopreneur Hustle has a new streamlined your business bootcamp
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that will walk you through how to increase your income while
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decreasing the amount of time you spend working in your business.
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Subscribe to our email list today using the link in the description for this
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episode to get instant access to our free Streamline Your Business Bootcamp.
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All right, let's jump into this week's episode.
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our solopreneur guest is Tammy a Bongo.
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Tammy is a Pinterest strategist who specializes
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in teaching coaches and online service providers.
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How to use Pinterest to attract the right leads
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into their business so they can book clients with ease.
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Today, me and Tammi talk all about
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how to take the hustle out of marketing using Pinterest.
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I know showing up or feeling the pressure to show up on Instagram or TikTok.
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20 47 can become a little bit exhausting.
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So Pinterest is a great solution for those of us
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who want to market to our ideal customers but don't want to be on social media.
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So listen to this episode to learn about marketing strategies,
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we can apply to our business with ease so that we're creating content
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that works for us even when we're not online.
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I hope you all enjoy this insightful conversation.
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Thank you for joining us here on this Solopreneur Hustle podcast today.
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To me, it is just so nice to have you here.
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Thank you so much for having me.
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I'm really, really excited. Yeah.
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So if you could just start out by telling us a little bit
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about yourself and your background and just a little bit about what you do.
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And my story is kind of funny, but funny how actually got into it.
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So I went to uni to study nutrition
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and after I
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graduated, there was actually like no jobs in nutrition whatsoever.
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And so I kind of started like a little blog on the side
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just as like a hobby while I was like freelance writing nutritionist.
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And then everyone, like, I was researching okay,
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how can I get more traffic to my blog?
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And Pinterest kept coming up.
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I was like, it doesn't make sense.
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Like, Oh, we're going to use this to help my blog.
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And so I done like a lot of like studying and like research.
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And then I finally figured out how it can actually be a useful tool for traffic.
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And so I ended up growing my website traffic
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and started getting email sign ups.
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And then Fast-Forward to, I think 20, 20,
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I was working a nine to five a call center, which I hated.
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I literally used listen to podcasts with 1:00 in
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because I just I didn't like it.
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And then I ended up getting fired from there, like
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right as the pandemic hit, they started to let a lot of people go.
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And so I was like, well, I don't know what
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what can I actually do that I would enjoy and what do I know how to do?
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And I was like, Well, you has deep interest.
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Why don't you just help people with that?
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And so I started reaching out to like entrepreneurs.
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And like I said, I listen to a lot of podcasts I shouldn't have been doing.
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And yeah, that was people who needed help.
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And so it just kind of snowballed from that.
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Oh, my gosh. You know what?
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I love when we end up in entrepreneurship because we're pushed there.
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But I think that's where you're supposed to end up anyways.
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Yeah, it was another entrepreneur that I interviewed,
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one of the first interviews I did here on the podcast, and she her
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name's Nashieqa and she was saying how getting fired from her job
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was the best thing that ever happened to her because
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she always knew she wanted to be an entrepreneur,
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but it just really took that push to say, All right, yeah, with us to do.
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And I can totally relate to you how you're working the nine to five.
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You needed it.
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I'm supposed to know and know, like, how you felt working that nine to five.
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What about it? You didn't like it.
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Why? Starting a business was kind of more appealing to you.
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this sounds so bad, but
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I literally used to cry in the talk
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like it's a joke with me and my sister.
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Now, there was this one time I literally just slid down the shallow cry.
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I just it, you know, it was just awful because it was a call center
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because it wasn't anything related to study.
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And the boss would make fun of us because a lot of us were like
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young in our early twenties at the time.
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I think I was like 22.
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And it was like all the people who were like around 21 22 as well.
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And he's like, haha, you guys, you went to union look, you ended up working here.
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So he was horrible. Really toxic.
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And it was just a horrible, horrible work environment.
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It was really like fun in inspiring.
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You literally felt like the life
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was being sucked out of you, like it was just meaningless.
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And the reason why, like
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the day I got fired because they done it in such a sly
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way the way they like pulled me out to the side
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and then kind of just got rid of me and I had a really good friend there.
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We were kind of like our work buddies, if that makes sense.
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And then one day she was like, I told her they fired me.
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She's like, just like, now, who's my going to talk to right now?
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Let's see what she was like. Aren't you upset?
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Like, I don't know what I'm going to do, but as long as it's not that, I'm
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sure I will be fine.
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And I ended up being fine.
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And honestly, that's one of the things I love the most about being able
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to have like my own little online business is the fact that I work with other women
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who also have, like, goals and a vision beyond just a nine to five and being able
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to help them get their brand up online in front of their Idol audience.
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Just it makes it so worth it.
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Oh, my gosh.
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And I, too, like even just feeling your energy when we're talking.
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It really is just something about working with we're
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connecting with other women in business who have a vision, who have big dreams.
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I mean, it's just on a day to day basis, so much more inspiring
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than being tied to a cubicle and on the phone.
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I mean, it's just it really shows our creativity
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and just the life out of us because I mean, just thinking back to
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I've never worked a traditional nine to five
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because I jumped into entrepreneurship right out of college,
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because you were smart that I'd worked an internship
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for like two years when I was in college.
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And that gave me a glimpse at that nine to five life.
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And I knew that
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I couldn't do it.
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I couldn't do it.
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So I just remember, like at my desk listening to podcasts, like you're saying,
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thinking about all the other things I could be doing besides being at that job
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and just sharing that just reminds me it was kind of
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like nostalgic, taking me back right at that.
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We literally yeah,
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we weren't even allowed a proper lunch break,
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and now I literally have a planner here, have my desk or my schedule out
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an hour lunch break, and it's like, Okay, well, this like you appreciate it
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so much more now that you know what it's like to not have that for sure.
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So I'm curious as to what
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some of the challenges are that you help your client overcome.
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So I know that you specialize in Pinterest and helping
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entrepreneurs grow their businesses by way of Pinterest.
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And so can you just share
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some of the things you help your clients with, some of the challenges
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you help them overcome, and why Pinterest is perhaps the perfect solution
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to some of these challenges, that solopreneurs experience?
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And so when it comes to Pinterest, I was laughing earlier because people
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think it's like food and like nail art and like planning your dream wedding,
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but it works as like a search engine.
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And so it's kind of like Google where you use keywords.
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And so a lot of like my clients
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that come to me, they want to get me website traffic and they want to get more
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email signups and book clients down the line
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because I typically work like coaching and online service providers.
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But the problem they're having is the stuff that posting like
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on Instagram and stuff doesn't necessarily result in people coming to their website
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and signing up for like their freebie and entering their sales funnel.
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And so what I do is I take the content that they create on their websites
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or blogs, podcast episodes, and then I create graphics for them
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and I teach them how to create graphics as well.
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And then we repurpose that one to Pinterest.
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And then because Pinterest works as a search engine, that Idol audience,
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for example, like comes of my clients was a web designer.
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And so when we create the pins and those graphics
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and put them on Pinterest, people who are searching for like web design or
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website templates or WordPress tips, they then see her pins
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and then they can click on those pins and they get taken to a website
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and then they can find it's like a freebie shoebox, a free guide
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for something I can't quite remember, but then people and able to opt in.
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And the best part is
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you don't actually technically have to post and show up on Instagram every day.
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Sometimes I don't even want to this little girl, I support everything.
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I can't be on there. 20 47. I just kinda
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I feel like sometimes the
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algorithm plays up on Instagram like it's like I show up every day
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why are my stories only getting seven views like that?
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And sometimes it's just too much?
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Whereas with Pinterest,
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because it works as a search engine, the good thing is it builds up over time.
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So one of my clients hasn't posted, I think
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since 20, 20.
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It's been a couple of years
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since she's posted on Instagram, but she still gets traffic to a website
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just to have people opting in for her free training
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because we've leveraged Pinterest.
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Yeah. Wow. Wow. And you know what?
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That whole model of building up content so that it works
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more in the future for years and years to come kind of aligns with everything
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we're about here
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at the Solopreneur Hustle, earning more while working less like work.
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Can we how can we put in work now so that in the future
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we don't have to work as hard, you know, like
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what hours can I put in for my business?
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Today so that I don't have to be hustling forever, you know, like
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on Instagram stories every single day, day in and day out that can get
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And that leads to
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a lot of times when we're constantly like on a hamster wheel in hustle mode.
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And so it kind of sounds like Pinterest is a solution for some of us.
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Who feel overwhelmed with marketing and and showing up all the time, every day.
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Can Pinterest can Pinterest kind of help us step back and not hustle so hard
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but fun and your percent like
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it's changed and evolved and like sometimes I'm
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even looking at Pinterest sideways because it does accept as well.
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But like in comparison to Instagram, it's
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I hope they don't see me, but
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I hope they don't.
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It is also so much better because, for example, one of my clients, we
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created a pin back in 2020
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and this pin one pin alone
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drove 11,000 clicks to her website.
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Oh my gosh.
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And that was just one kid, just one graphic.
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And still to this day it gets a couple of clicks each week
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and it's like, I have not touched that theme
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in almost two years because it builds up over time.
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Like before on Pinterest, you could post a graphic
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and then within a couple of days you've got 5100 clicks.
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Whereas now because they really like honing
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in on their algorithm and updating it, it is taking longer for your pins to rank.
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So it does take
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or so now for you to really start seeing traction on your pins.
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However, the good thing is once you've kind of planted that seed of that pin,
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you're going to start to see the ROI over the long term.
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So like pins that you pinned a month ago will be helping
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to push people to your website.
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And the good thing about Pinterest is it's new people.
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I know, like on Instagram
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and all the social networks, you're kind of limited to your followers
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whereas on Pinterest, because people are on there searching.
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If someone is searching for, like I said, website, web design tips, for example,
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and your pin shows up in the search results,
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you have a higher chance of being found because people aren't necessarily
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going to go to Instagram with tip top four Web design tips,
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but they'll go to Pinterest for that instead Oh, my gosh.
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So I honestly feel like what you're describing is because you describe
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Pinterest as a search engine.
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And as you know, I know a lot of entrepreneurs
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are big into SEO for Google and stuff like that.
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But I was going to say that as we know, ranking
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on the first page of Google takes a long time extremely expensive.
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And so if someone is searching for Web site tips and you're trying to use
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SEO to rank on Google, it almost sounds like it would be smarter
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to try to bring more interest because it's probably more cost
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effective to to create pins and you probably have a greater chance
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on that search engine of someone finding your website or your services.
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I mean, I've taken I mean, I I've been working over the years
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at SEO and Google showing up for podcasts for Solopreneurs.
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You know, now
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after three years, I'm finally starting to see traffic from Google clicks.
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But, you know, maybe Pinterest
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could have helped me to accomplish some of those goals a little bit faster.
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And, you know, I'm not sure
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if the algorithm with the algorithm updates is might have changed, but
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before when you would search for, let's say,
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for example and podcasts
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if you have pinned on your pin has performed well on Pinterest,
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it actually shows up near the top pages on Google as well.
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So they kind of you're kind of killing two birds with one stone with your traffic
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as well, I'm sure now because they're like I said, that always updating things.
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Maybe it's changed, but before people would kind of get
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Google traffic and then Pinterest traffic at the same time,
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which was just really, oh my gosh, that is so brilliant.
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So if someone is listening and they are like, oh my gosh, this sounds
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like what I want to incorporate into my marketing strategy today.
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What are the first steps someone should take to start
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incorporating a Pinterest
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marketing strategy into their overall marketing strategy for their business?
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Yeah, and the two most important things.
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Number one, I would say have evergreen content on your website.
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So look, post the podcast episodes or if you like, recording videos,
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even YouTube videos as well, and then you can embed them on your website
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and the reason why.
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And before you go, what is evergreen content?
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I know what it is, but I know there's are who are like, what is evergreen?
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What does that mean?
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So define that for us real quick. Yeah, yeah.
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So from my definition of being content is like content
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that will be searchable for a long period of time,
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not just like seasonal content or like trending rules, but it's like
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content that can answer a question or content that long-Form content
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that can serve your audience over a period of time.
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So for example, and let's say you had like a blog post
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that was like a how to guide
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because people are going to search how to in Google and on search engines.
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And so you want to have long-Form everything content that can perform for
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months and years to come that you don't have to keep going back
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and updating or it's something that's only going to last for like a week
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or two with all these rules that keep changing and then it's done.
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605+28 - 608+01
Like the pirate sounds, you do a little dance to a viral sound
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and then no one wants to see it anymore because the people are sick of it.
610+07 - 610+15
611+19 - 612+22
it's like I've just record this
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now the next one is trending like, oh, here we go.
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614+36 - 615+02
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But all right, I just wanted to make sure we all knew your content
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because I know that. Yeah.
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Author who didn't know.
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And so and also, I would like to add as well with evergreen content.
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It's also something that I also add it's own
623+25 - 625+14
a domain that you own as well
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because we've content on other platforms.
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If something goes wrong, they can.
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It happened to me earlier, for example, I included a batched all my rules.
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I'm editing one and then it suddenly pops up
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with a Oh, your thing has been deleted
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literally. So it's like it's gone.
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I can't get it back. Right.
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If it's on your website, you have complete access to that.
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You own that content and it's going to live on your website
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for however long you want it to live there and see it has ever been content.
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And then also I would suggest doing keyword research
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because you want to know what your audience is searching for.
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And this is kind of like a mistake.
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Some people will kind of when they say, Oh, I'm going to give Pinterest a go,
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they will just put plans up.
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But it's not necessarily what your target audience is searching for.
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So these easy ways of doing the easiest way of doing
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research on Pinterest, if you go on Pinterest in the search bar,
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type up, for example, things you like solopreneur,
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like entrepreneurship, business tips, things like that.
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If you were to type in business tips,
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it will come up with like a list underneath and all of those other things
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that your target audience is searching for when they search business tips.
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And those are like the keywords that you can use on the pins in open
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titles, you can descriptions.
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And that way when someone searches for business tips, you can show up.
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So you have evergreen content and do keyword research
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because Pinterest also wants fresh content
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so that they can have fresh things, which is actually where the name came from.
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Fresh synesthesia, because originally it was something else and that I rebranded
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because I'm like, I like this because it makes perfect sense.
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693+01 - 693+24
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Those are such good tips, and I think the keyword research part is super important.
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Obviously an evergreen content because obviously
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like you were describing Pinterest is like a search engine.
701+28 - 704+36
So in order for your pins to work, you have to put tip to pin them with
704+36 - 707+35
keywords that represent what your target audience really wants to see online.
708+02 - 710+15
Yeah, I guess it's kind of like hash tags with Instagram.
711+02 - 712+33
Obviously, the algorithm has changed and they say less hash tags.
712+33 - 714+05
And they you they used to say max out the hash tags.
714+05 - 716+25
And seeing that they're saying only do ten hash tags or 12 or something like that.
716+25 - 717+32
I've given up with hashtags.
717+32 - 718+21
Oh my gosh, yeah.
718+21 - 719+04
Hash tag too hard.
719+04 - 721+24
But thinking about Instagram and hash tags or maybe even hash tags and tik tok,
721+24 - 724+14
this sounds kind of similar to the idea of keywords on Pinterest.
724+14 - 725+19
Am I correct? Or is it? Yeah.
725+19 - 727+34
And another thing to add because if your listeners are ready to go
727+34 - 730+33
and try it for themselves, don't list out a bunch of keywords in Arabic
730+33 - 733+09
as Pinterest will mark you as spam, and then you end up in Pinterest.
733+12 - 734+23
You don't want that to happen.
734+23 - 736+19
So the best thing to do with writing descriptions because people
736+37 - 739+01
whenever I audit like an account and I'll notice people
739+01 - 740+18
sometimes need their pin descriptions blank,
740+18 - 742+34
and you don't want to do that because I think you have 500 characters
742+34 - 744+38
in your PIN descriptions and that's like a lot of real estate for keywords.
745+04 - 747+06
So what you wanna do is let's say you've decided on,
747+12 - 748+32
you've got a blog post on business tips
749+12 - 751+08
and you've figured out your top three key words that you're going to use
751+08 - 751+24
for that post.
751+24 - 753+18
You want to use this keywords in sentences that makes sense.
753+18 - 754+05
So for example, it could be,
754+05 - 756+23
are you looking for business tips to help you start your own business?
757+03 - 759+14
In this blog post, I teach you five tips for entrepreneurship
759+14 - 761+30
to help you grow your business and make money online something like that.
761+33 - 764+09
And those are loads of different keywords that you can use to Pinterest to pick up
764+09 - 766+19
those keywords by using them in a sentence that makes sense.
766+19 - 767+28
That way they'll know, Okay, this isn't spam.
767+28 - 768+35
They're not trying to game the system
768+35 - 771+13
and they won't rest your account because getting your account back isn't working.
771+24 - 772+08
772+08 - 772+23
Oh my gosh.
772+23 - 773+36
Yeah, I've been in jail and other social media accounts,
773+36 - 776+07
and it's not fun when you can't use your account.
776+07 - 777+30
So that that's a really good tip.
777+30 - 780+00
Incorporating the keywords into a sentence or a quote or phrase
780+05 - 781+23
instead of just like listing them out.
781+23 - 781+39
And I agree.
781+39 - 783+23
I mean, it probably does look a little bit spammy. I mean,
784+09 - 785+05
I guess Pinterest probably
785+05 - 787+32
wants the platform to be more interactive with, with quality content, not just.
787+32 - 789+21
Yeah, it's blasting the keywords out.
789+21 - 791+17
Now, one question that comes to mind for me, so
791+30 - 793+36
Are there any challenges that people who are new
793+36 - 795+15
to Pinterest may experience, that people
795+15 - 796+27
who are listening to your tips and they're like, Oh my gosh,
796+27 - 797+29
I'm going to create my Pinterest account today?
797+29 - 799+21
I'm going to get started with challenges.
799+21 - 800+23
And I know you mentioned that one challenge
800+23 - 802+25
about not ending up in Pinterest jail, but are there other just
802+38 - 804+20
general challenges that people tend Pinterest?
804+33 - 807+18
I think one thing is the longevity of it,
807+18 - 809+15
because it's not like on Instagram where you post
809+15 - 811+23
and then you get like that's one thing that's good about Instagram.
811+24 - 812+34
You get the instant gratification.
812+34 - 815+04
But then on the flip side with Pinterest, you post a pin, but
815+08 - 817+29
it's not going to immediately your phone blow up and your website
817+29 - 819+33
has all these people on that, and your email list is growing overnight.
820+03 - 821+33
It is something that does take time to build up.
821+33 - 823+34
And like I feel sorry when people sometimes doing Pinterest, they're like,
823+34 - 825+05
they've heard all these good things and then they get on there.
825+05 - 827+04
Like, I posted a pin, where's my website?
827+23 - 829+27
So like one thing I would say is don't be discouraged
830+00 - 833+03
even in the first three months if you're not seeing a lot of traffic.
833+03 - 835+14
And even then there was someone who I worked with
835+25 - 838+13
and she was getting good results for three months, but I think she had like
838+37 - 840+26
higher expectations for Pinterest
840+27 - 842+24
and then she was like, you know what, I can just doesn't help my business.
842+36 - 843+15
843+15 - 845+31
And it's like if you just give it a little while longer, it can work
845+31 - 847+26
like one of my long time clients, the one who
848+11 - 848+25
848+25 - 850+37
on Instagram, and she still gets website traffic with her.
850+37 - 852+34
Again, something that you've had to build up over time.
852+34 - 854+15
But that's why Pinterest works so well for her.
854+15 - 855+27
It's because you have to be consistent.
855+27 - 857+11
So don't be discouraged if you or you're ready to get
857+11 - 858+21
when Pinterest and you don't see results right away.
858+33 - 859+14
They will come.
859+14 - 860+17
You just have to be consistent
860+17 - 862+21
in that consistency piece is so important for a lot of things.
862+21 - 864+23
I feel like nothing great comes from doing it.
864+23 - 866+16
Every once in a while, you really have to put in the work
866+16 - 868+20
and be consistent over time in order for anything to work.
868+20 - 871+37
And so it's interesting that that life lesson also applies interest.
872+02 - 873+04
So yeah, thank you for sharing those tips.
873+04 - 874+23
Those words are helpful.
874+23 - 876+33
So something else that come to mind is one that was that consistency
877+01 - 880+17
and with Pinterest actually will reward you when you are consistent.
880+17 - 883+01
So you'll order things that you spend will get bumped up
883+02 - 885+17
because you're continuously adding new valuable content to their platform.
885+17 - 886+19
So if you want to get on Pinterest, good.
886+19 - 888+36
So be consistent with your strategy because then it bumps up
888+36 - 890+05
your older pins as well.
890+05 - 890+36
890+36 - 893+08
So the more and more you post the you have more and more content.
893+08 - 895+28
And then all of this content starts to get more and more yeah.
895+34 - 896+25
896+25 - 899+00
Because they want quality value because they dislike investors, like
899+06 - 901+20
they want it to be the happy place where people can go for like inspiration
901+20 - 902+39
like one thing I love about Pinterest, they don't have like
903+10 - 905+03
negativity and toxicity.
905+14 - 906+14
No one spilling tea on Pinterest
907+20 - 908+35
even to the point where they like limited,
908+35 - 911+23
I think, weight loss topics you're not really allowed to talk about.
911+23 - 913+31
Like this specific diet
914+12 - 916+05
because they think it's building unhealthy habits.
916+05 - 917+26
You can talk about like health and give like health tips,
917+34 - 919+07
but there's a certain thing I just slipped my mind,
919+07 - 920+08
not that you're not allowed to do simply
920+08 - 921+28
because they want Pinterest to be a positive place
921+28 - 923+12
where people get inspired and make their lives better.
923+25 - 924+14
Wow. And you know what?
924+14 - 926+39
I definitely agree because I feel I'm really active on Pinterest,
926+39 - 929+03
not posting, but really consuming content.
929+03 - 931+10
I have all your home decor and fashion is.
931+17 - 932+15
Oh, I love it.
932+15 - 935+18
And I feel like mentally I go there when I need a break.
935+18 - 937+38
Like I go, Yeah, to scroll mindlessly sometimes,
937+38 - 940+00
but I'm still looking for inspiration and I feel inspired
940+00 - 942+09
when I'm on Pinterest to improve things in my life.
942+09 - 942+28
I look very healthy
942+28 - 944+39
and it's all types of stuff, so I've never thought about it that way.
944+39 - 947+01
But oh my gosh, Pinterest is no negativity on Pinterest.
947+16 - 948+34
You get banned, right?
948+35 - 949+09
Oh my gosh.
949+09 - 950+28
Even with COVID.
950+28 - 951+33
Oh, should I say it on your podcast?
951+33 - 952+19
It's kind of like, Oh,
953+30 - 954+02
954+05 - 956+15
they literally pop up now with bunnies if you say the C-word.
956+20 - 958+38
But yeah, on Instagram you mentioned it on your story,
958+38 - 961+33
you see a great box pop up, which I know watching you.
961+35 - 963+08
Yeah, it's everywhere.
963+14 - 966+05
But yeah, on Pinterest during at the height of the pandemic.
966+05 - 968+09
And I think even now, because I was working with a dietitian
968+15 - 971+34
and she had a blog post for how to stay healthy during the whole situation.
972+03 - 975+26
And I was doing like research and I noticed they they she had a warning
975+26 - 978+39
and they were like only the governing body's health officials can post that.
979+03 - 981+26
So if you were posting anything to do with that, they would take it down
981+26 - 983+21
and you would they would remove you because they wanted it to be a place
983+21 - 986+02
where people work because it's it was a difficult situation.
986+02 - 988+15
They wanted only proper information to be on there
988+20 - 991+20
to stop spam and people posting all these hacks that don't work.
991+20 - 993+30
So they wanted it to be really streamlined and screened properly.
994+03 - 996+36
Wow. And I would have never known that that was happening behind the scenes
996+36 - 999+24
that they're so intentional about making their app a happy place.
999+24 - 1002+23
But no, I can think of even that value being related to so many things.
1002+24 - 1005+32
Like like if someone's business, if there is positivity inspiration,
1005+32 - 1007+10
I mean, that could be a really nice alignment
1007+17 - 1009+06
that also goes along with someone, someone's values
1009+06 - 1010+18
and what they know their target audience is looking for.
1010+18 - 1011+28
So, yeah, so interesting.
1011+28 - 1013+07
I really never knew that they were
1013+07 - 1015+06
about making sure their platform was so positive.
1015+13 - 1016+33
Now, think gears here a little bit.
1017+00 - 1018+23
I know that you started your business.
1018+23 - 1018+37
You did you
1018+37 - 1020+22
did you say you started like at the height of the pandemic
1020+22 - 1021+33
when it was kind of kicking off world? Wow.
1021+33 - 1023+01
I started it in.
1023+01 - 1026+16
So I know about February and because like, I was always looking at my manager
1026+16 - 1028+15
sideways, like one day this guy is just going to start firing people.
1028+15 - 1031+14
So I was literally stashing away all my paychecks just in case.
1031+15 - 1033+38
I'm very fortunate that I my parents, I live at home like I'm living at home
1033+38 - 1036+03
till I'm married because, yeah, these house prices were expensive.
1036+03 - 1036+38
Oh, my gosh. Oh, my gosh. Here.
1036+38 - 1038+31
It's crazy right now to shoot girl.
1039+00 - 1040+00
1040+00 - 1040+28
That's a whole nother story.
1040+28 - 1041+26
I have so many friends who were like, oh,
1041+26 - 1043+39
my gosh, now is a terrible time to buy a house, a terrible time to rent.
1044+05 - 1045+09
Everything is just so expensive right now.
1045+09 - 1046+28
We're I'm in the U.S. Where are you at in the world?
1046+38 - 1048+34
I'm in Surrey. In the UK.
1049+00 - 1050+05
Okay, so I sound like the Chris
1050+33 - 1051+13
1051+13 - 1052+16
1052+25 - 1053+39
it's so bad, honestly.
1053+39 - 1057+01
And yeah, so I was like stashing all of my money away because I'm like this guy.
1057+12 - 1058+10
I just don't trust the way he's moving.
1058+10 - 1059+36
I feel like he's going to start firing people.
1059+36 - 1062+33
And so I'd had, like, a good life savings saved aside.
1062+33 - 1064+10
And so I kind of took like a couple of months
1064+17 - 1065+27
to figure out what I was going to do.
1065+27 - 1067+30
And then I kind of started putting things together when I got the idea
1067+30 - 1068+27
and I started pitching.
1068+27 - 1071+13
I want to say the end of May, around May time, something like that.
1071+18 - 1073+36
And then I ended up signing like my first official client in June
1074+02 - 1076+05
was funny enough, she was a podcast of I'd been listening to for years.
1076+05 - 1078+14
Like even when I was that much of the I did it like, like, it's so crazy.
1078+24 - 1079+12
That is so cool.
1079+12 - 1081+01
Because my question was going to be, how did you start
1081+01 - 1083+03
to put yourself out there and attract your first client?
1083+03 - 1085+24
I know there are a lot of solopreneurs listening or who may discover
1085+24 - 1088+03
this episode in the future who are just looking for resources
1088+03 - 1090+29
online about how to start their business or how to get their first client.
1090+29 - 1092+22
You know, that can be really challenging when you're new and you're like,
1092+23 - 1093+24
Oh my gosh, I just want one client.
1093+24 - 1096+16
So how did you attract your first client and how did you start
1096+16 - 1097+01
putting yourself out there?
1097+32 - 1099+04
So I definitely like done
1099+06 - 1101+05
a lot of cold outreach in the beginning, and I think that's probably
1101+05 - 1103+02
one of the only good things that came from that horrible
1103+02 - 1105+00
nine to five is we would have to do cold outreach.
1105+08 - 1107+35
And so that kind of took me to like organize like my needs and the people
1107+35 - 1109+00
that I wanted to reach out to.
1109+00 - 1110+18
And I just had to send a lot of emails.
1110+25 - 1113+04
And if you try this method, it does take time and you will get a lot of noise.
1113+29 - 1115+18
But some people are actually interested because, you know,
1115+19 - 1116+21
I've never thought of that before.
1116+21 - 1117+35
They want to know more about how it can help them.
1117+35 - 1119+20
So I did outreach also.
1119+20 - 1121+38
I think I got clients in Facebook groups as well.
1122+24 - 1124+15
With Facebook groups, there's a lot of competition because as soon as
1124+15 - 1127+01
someone post that, there's like 50 people also trying to get it as well.
1127+20 - 1128+39
And then after that
1128+39 - 1130+36
I kind of started building up like traction on like social media.
1130+36 - 1132+31
Like a lot of people found me through like Instagram
1132+31 - 1135+10
and just other areas on line and referrals as well.
1135+10 - 1137+26
Like if you've once you've got one client, it's good to always ask them
1137+34 - 1140+17
if you know anyone else that's looking for a virtual assistant
1140+17 - 1142+09
or web design or whatever is that you specialize in
1142+15 - 1144+20
because sometimes people actually are like five months.
1144+20 - 1146+36
And one of my clients, in fact a couple and last year
1146+36 - 1150+02
and even this year has said, Hi, I'm my colleague, or they've worked with
1150+03 - 1150+20
they've got a coach
1150+20 - 1152+33
and they say, oh, that interested to I'm going to post your details on.
1153+03 - 1154+33
And sometimes you're not always a good fit, but it does help
1154+39 - 1157+08
if you just ask people if they know anyone that needs referrals.
1157+24 - 1158+02
Oh, and you know,
1158+02 - 1160+12
I think that's such a powerful tip because a lot of times when you're new,
1160+12 - 1162+37
you're kind of hesitant about asking for what you want or,
1163+03 - 1165+12
or pitching yourself to a cold audience.
1165+12 - 1168+38
But yeah, I love what you said about sometimes people genuinely are interested.
1168+38 - 1171+10
They are looking for exactly what you offer but how will
1171+10 - 1173+15
you know that if you don't just ask if you don't just reach out?
1173+21 - 1175+03
And cold outreach is hard. But I loved that.
1175+03 - 1177+03
That was all you learned when you were working a nine to five
1177+03 - 1179+38
and you were able to translate that into skills that you needed in business.
1179+38 - 1181+35
So and that gets me thinking about the fact
1181+35 - 1184+09
that sometimes when we hate our job and we want to do more is an answer.
1184+09 - 1185+11
We think we want to start when in the future we're like,
1185+11 - 1186+20
Oh my gosh, this is such a waste of time.
1186+20 - 1188+16
But at times on your job, you're learning things
1188+16 - 1190+30
that will grow faster once you do so.
1190+37 - 1193+01
And so I love that you are using skills in your business.
1193+01 - 1194+13
Now you're on the job.
1194+13 - 1196+01
Yeah, I like people. Pitching is
1196+27 - 1197+00
1197+00 - 1198+24
If you are going to try it, don't be discouraged.
1198+24 - 1199+21
Will take it personally.
1199+21 - 1200+26
If you get like
1200+37 - 1203+06
a not so delicate response back.
1203+06 - 1204+39
Sometimes some people, I think they just don't respond
1204+39 - 1207+06
well to people reaching out to you
1208+00 - 1210+00
but at the same time, I think if you structured your email in a way
1210+00 - 1213+03
that it comes from a genuine place of serving, people will pick up on that.
1213+03 - 1215+20
My longest client that I've had, it was through called Outreach.
1215+20 - 1217+26
And I remember when I sent her the email, she responded really quickly.
1217+27 - 1218+07
She was like, You know what?
1218+07 - 1220+36
I've had so many emails over the years and uses the only one that I've responded
1220+36 - 1222+39
to because you've really shown the value of what's in it for me,
1223+06 - 1225+03
as in like for her and how I can help her.
1225+03 - 1225+30
So if you look at it
1225+30 - 1228+24
from a place of service and not just there another number because I know, okay,
1228+26 - 1231+20
when you were reaching out, obviously numbers do matter, but don't look at them
1231+20 - 1233+24
from a place of just, hey, this is what's wrong with your website.
1233+24 - 1235+02
If you're a web designer, for example, you need to change this
1235+03 - 1236+01
and that, it's not going to go down well.
1236+01 - 1238+06
But if you reach out for the places I would love
1238+06 - 1239+39
to help you, here's the value that I can help to grow your business.
1240+07 - 1241+18
Then people tend to respond well to that.
1241+30 - 1244+33
Oh, and that even can take away that mindset, can even take away
1244+33 - 1246+13
some of the anxiety about reaching out in general
1246+13 - 1247+25
because you know in your heart
1247+25 - 1248+37
that you're reaching out because you want to help people,
1249+02 - 1251+14
not because it's about I mean, this amount of money, then
1251+24 - 1255+08
that makes you even feel less sleazy or weird about reaching out.
1255+10 - 1258+07
Because sometimes when you're reaching out and doing cold outreach
1258+07 - 1259+15
as an entrepreneur and I've been there as well,
1259+15 - 1261+26
I feel uncomfortable about even doing it cause I'm like, Oh, am I bothering them?
1261+26 - 1262+37
Do they think I'm like, you know?
1262+37 - 1265+27
Yeah, sometimes with cold outreach people just it gets a bad rap.
1265+27 - 1268+06
And if you make it about, you know what, I'm not reaching out to them
1268+06 - 1270+09
to be annoying I'm reaching out to them because I genuinely want to help them.
1270+09 - 1271+19
I know I can improve their business.
1271+19 - 1272+23
I know I can help them get results.
1272+23 - 1274+34
Then now all of a sudden, I don't have to have anxiety
1275+16 - 1277+10
or feel like there's some sort of halo of judgment around me.
1277+12 - 1278+35
Yeah, because this is about them.
1278+35 - 1279+22
This is not about me.
1279+22 - 1281+35
So that even I just feel like that takes pressure off 100%.
1281+35 - 1282+06
1282+06 - 1283+16
Because like, I even still kind of
1283+35 - 1285+19
I haven't done, like, outreach for a while, but
1285+19 - 1286+30
when I was like getting started
1286+30 - 1289+22
and also when I worked with a business coach because she would set, like my goals
1289+22 - 1290+38
while I was working with her and she was like, okay, maybe
1291+03 - 1291+34
how did you get your first few?
1291+34 - 1293+10
And that's something I should pick back up on.
1293+10 - 1295+38
And and I remember I sent an email before and the person didn't receive it well.
1296+24 - 1298+04
She was like, Oh, I think it's like you're trying to tell me
1298+04 - 1300+10
what's best for my business by outreaching to her.
1300+21 - 1302+39
And I just have to even then, like, you internalize it and you think,
1302+39 - 1304+37
Oh my gosh, I'm never going to send another email again, but
1305+16 - 1307+37
you have to look at it as a place from some people won't receive it well,
1308+08 - 1310+00
and you can't take it to heart
1310+10 - 1312+29
and be encouraged and know that, okay, you have something valuable
1312+29 - 1315+35
to offer and share, and the right people will see that because if someone responds
1315+35 - 1318+16
in a salty way, would you really want to work with someone like that anyway?
1318+24 - 1320+20
No, I wouldn't look at that in a ways.
1320+20 - 1323+20
They've shown you their cards and how they are in from the get go.
1323+20 - 1325+36
You know, so I would look at it like that was, well, don't take it to heart.
1325+36 - 1328+18
And also I think the right people that you meant to work with, things
1328+18 - 1329+10
will align as well.
1329+35 - 1331+06
That is such a word because we do things
1331+10 - 1333+35
we feel like I just saw a post a few weeks ago on Facebook
1333+35 - 1334+31
and it was just saying how,
1334+31 - 1336+34
you know, a lot of times as entrepreneurs we get so upset when we start a business
1336+34 - 1339+27
and our close friends and family don't support us, but it's just how it is.
1339+27 - 1340+30
Like sometimes the people
1340+30 - 1341+21
you expect to support you
1341+21 - 1343+17
while you'll send an email to someone and that is not your client.
1343+17 - 1345+28
And you can tell people that that they are, you know, kind of salty.
1345+35 - 1346+14
1346+14 - 1347+32
That's not a client you want to work with anyways.
1347+37 - 1348+24
Now that I think about it.
1348+24 - 1351+15
So I love that you share that because I think so many of us
1351+15 - 1353+21
take it personally when you kind of shoot us down and
1353+36 - 1356+07
I like to think of it as every time you get to know,
1356+07 - 1358+03
that's, that's also getting you closer to a yes. Yes,
1358+32 - 1359+21
I know that.
1359+21 - 1359+29
1359+29 - 1361+36
I I outreach, I send out email outreaches often
1361+36 - 1364+19
and last time it took me 20 no's to get one. Yes.
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So I did.
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Yeah. So next when we get that.
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Yes, you're like, Okay, now I got to go to your nose to get another. Yes.
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Variation even I know every,
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every client is a good client.
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Like I have client
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leads, I should say, people
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that have approached me, they filled in my booking form.
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I did an outreach.
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Then you came to me looking for a Pinterest virtual assistant.
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I get on call with them and you send your invoice and the contract
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and I can see and upside that they posted it and they just go to you.
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That's also going to happen as well.
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You are going to get people that you say they want to work with.
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You to this day, I don't know where they go.
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Oh, my gosh. They just
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you're going to get that as well.
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Again, don't take it to heart.
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Maybe look at it as something that maybe something came up or they realized,
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you know, now's not the right time for them to invest with you.
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It's nothing to do with you
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as a person or even your business for that matter.
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It was something going on with them, right?
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So you should never, ever,
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like internalize it because you are going to get trolls as well online.
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You're going to get people ghosting you.
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You're going to get even bad reviews.
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I'm on edge for that one to come.
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I'm not looking forward to it, but I know it's all part of your business.
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It's all part of the journey of entrepreneurship.
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I'm definitely one of those hard pills to swallow and things like that,
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but it is definitely just a part of what it is to run a business
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for somebody else.
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You don't see those negative reviews, and also you don't take it as personally
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because it's not your business, but it's your business and it's
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a reflection of you and it's your baby and you're so passionate about it.
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Then it feels like it just it hurts sometimes,
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too shared that we have it personally
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because business is business and day.
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I mean, there will get good reviews and we'll get bad reviews,
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but yeah, yeah, yeah.
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And even then with bad reviews, obviously if someone's being literally unkind,
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But sometimes if someone said if they've given you maybe three stars
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or four stars or whatever in your feedback, form,
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maybe look at it as a place of, Okay, you know what?
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Maybe they didn't enjoy this part of my process.
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Now I can tweak it and make it better for the next person as well.
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But I think it's difficult because like you said, your business is your baby.
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It's your identity almost.
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I know you should internalize and put yourself together but it's like
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if I don't show up and open my laptop
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and work, no one else is going to because it's mine.
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And so when negativity is on it, you attach it to you
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because it's your business.
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But try not to.
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Oh gosh, yes.
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That was such a good reminder because I experience that as well.
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So thank you.
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Now, as we move into
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wrapping it up today, this conversation has been so good.
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I don't want it to be over.
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But can you share any resources you think can help solopreneurs
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improve their businesses, increase their productivity?
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Are there any resources you offer that you think can be helpful?
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And just in general, what can we do to support you?
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Is there anything is do you do you offer anything that you think can help you?
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Just kind of a little bit about that.
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1498+11 - 1500+23
So I do have like I launched, of course, earlier this year
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was something I was wanting to do.
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But again, imposter syndrome like stuff.
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I need to put it in a cupboard somewhere and close the door because I told people
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on Instagram the other day, imposter syndrome just kept me small for so long.
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1511+21 - 1513+19
But you know, I look at it as also this is something really valuable.
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And I was talking about this the other day.
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Even if you don't need to be ten steps ahead of your ideal client,
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even if you're two steps ahead of them,
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that's still two steps more than where they're at.
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And you can help them make those two steps.
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So even if yeah, it's my first course, but hey, it can help people.
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And even then, like when like my students in there because it's like a small group
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at the moment when they like post things, you never know how valuable
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people find you until you hear from them.
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Like literally one of the students inside
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the course is like, I'm going to share this with my email.
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Like I didn't ask us to do that, but she just found it.
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So valuable and stuff like that makes me tear up.
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But yeah, so I've got
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and I've got like a free training as well and it just kind of walks in
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if you're like a visual person, walks you through,
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like how you can use Pinterest to generate more website traffic
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and get email signups and how it kind of all works together.
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So you can kind of get an overview
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if you're thinking about using it for your business.
1552+03 - 1552+21
1552+21 - 1553+36
And where can we find that you you can.
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I can put it down below if that helps. Yeah.
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Yeah, they think if they want that you are I was just fresh in studio dot com slash
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free and I can send the link to you as well for the training.
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1561+13 - 1563+11
I will put that down below the and
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how can we connect with you online after this episode is over?
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Are there any specific things we can do to support you and to,
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to uplift you and your business so you know, like how can we find you?
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How can we connect, how can we support you?
1572+12 - 1574+18
I'm on Instagram freshman studio.
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I also like interest, of course, and know
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I don't even have Tik Tok at the moment because I know I'm out of control.
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I'm already spending too much time with it
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in my free time.
1582+07 - 1582+17
1582+17 - 1584+35
Instagram at freshman studio and Pinterest at Pushkin Studios well, because I
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share a lot of like all my blog posts, they go on there and that way
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if you're looking for like more in-depth blog posts like tips that can help you