Ep. 17 Creating a Lasting Impact Through Messaging

In this episode I share tips about how to write social media content that people will remember. When we create lasting content, customers think about us not just while they’re not social media, but when they log off. Why is this important? 

• We want to make a lasting impression on everyone that comes in contact with us. Of course, everyone we come in contact with will not end up being a new customer, BUT even if they aren’t interested in our products, they will recommend us to someone else, who will then recommend us to someone else. Word of mouth is powerful!
• So, we want to remain in the forefront of our target audience’s mind by communicating to them using language that is of substance. 

Social media content you share has to be intentional for it to generate even a dollar for you, so this is one way you can approach creating social media content strategically. 

Listen to these 6 strategies from Made to Stick that you can use to create a lasting impact on social media.

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