If you listened to last week’s episode you know that messaging is the most important component of selling that many early stage entrepreneurs neglect to focus on. Messaging is the vehicle we use to pitch our business to our customers. We know that there is a psychology to selling, and understanding the principles of this psychology helps us to craft more effective messages. If you want to up your selling game and close more deals, this episode will help you understand how persuasive appeals impact purchase decisions.
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// NIA LEWIS
My name is Nia Lewis, and I’m a full-time entrepreneur. I’m a business coach, college professor, licensed cosmetologist, and licensed cosmetology instructor. I own a business coaching company called With Purpose. I help entrepreneurs discover their purpose, achieve clarity, and crush their business goals through coaching and continuing education.